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Snapdeal is an Indian e-commerce company, based in New Delhi, India. The company was founded in February 2010 by Kunal Bahl and Rohit Bansal, alumni of The Wharton School and Indian Institute of Technology Delhi respectively. Snapdeal was founded on 4 February 2010 as a daily deals platform, and expanded in September 2011 to become an online marketplace. Snapdeal has grown to become one of the largest online marketplace in India. Snapdeal’s focus is on the value ecommerce segment - a market that is three times larger than the size of the branded goods market. Sellers on Snapdeal offer good quality (local / regional / seller branded) merchandise, that offers customers value-for-money options, similar to what would sell in local markets and high streets in a city. Fashion, home and general merchandise account for a majority of the products sold by more than 500,000 independent sellers on Snapdeal platform. Buyers from more than 3,700 towns across India—accounting for 92% of India’s total 4,000 towns and cities—shop on Snapdeal.

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