The 21st century consists of the clickable century. Where we can order, learn and do every possible thing through a click of a button by sitting in the comfort of your home. The domination of digital technology took the world by storm. Especially our shopping lifestyle. The way we shop has changed completely. Now we prefer online shopping over offline.
Online shopping also comes with its drawbacks.
From getting fake products to switch of products. To remove the fraud from digital shopping’s we are provided with reviews by text, ratings, and pictures to guarantee its authenticity. To boost the sale of the product how some brands are using fake reviews. But through a video reviewing helping the customers to remove this threat. A video review can guarantee its authenticity and a sense of satisfaction in purchasing a product.
Here are some perks that are helping a consumer through video reviews.
Honesty and authenticity
Let us be honest we have been there where we were fooled by the text reviews or pictures of a particular product is good to be true as it says. We purchase it we immediately regret it the second we open the package. But the video reviewing gives an authenticity that a text or picture review cannot provide. Both the text and pictures can be tweaked to make it look good. But in a video, it is a bit difficult to do. Hence, give virtual authenticity.
Videos serve as virtual shopping lists
Writing your shopping list on paper has changed to entering in mobile notes. Now we go to physical or online stores we pull up the video for the reference we have to buy.
Informed and confidence
Video reviews helped the consumer’s confidence that they thought lacked in a particular subject. It helped them to know all the key details they needed while shopping. Now the customers search the product reviews before going shopping for a commodity.
Influence purchase decision
A well-informed video review drives a customer to buy a particular brand. A fun and refreshing video stays on a customer's mind. So next time they shop for a particular product they reference the video review.
Connect with the audience
Online shopping does not give you the tangible effect as offline does. But through a video review, the reviewer sure gives the feel of the product by mentioning the structure, material, and color.